BUMVERTISING

Another cycle with similar connotations is "Bumvertising" - a series of works depicting wellknown corporate logos often painted on the packaging held by tramps. Following a strictly journalistic line of analysis of Oszek's works, one inevitably associates these particular pieces with another important book of the last decade, namely No Logo - the "alter-globalist bible" by Naomi Klein. Indeed, it seems impossible to escape the impression that under a thick layer of paint, there is a distinct element of civilian protest against the ubiquitous logo, which for many people sensitive to the nuances of the contemporary culture has become the symbol of unbridled capitalism and arrogance of the business world.

Since the homeless don't participate in the neverending ritual of exchange, they don't propel the market, thus being useless to advertisers - beyond their area of interest or influence. In the reality dominated by mass culture vagrants are second-class citizens - they are not a tar-get group to be lured into buying a product or lifestyle. At the same time, using objects manufactured for advertising purposes - in this case bags - they become living billboards, unwittingly publicizing the corporate logotype. The artist skillfully utilizes the resulting contrast between an evidence of overproduction and the still unresolved social issue stemming from huge disproportions in wealth distribution.